Tar Sands Movement is Winning

Hannah McKinnon

Oil Change International, October 30, 2014

We are really excited today to be releasing new analysis (along with the great team at the Institute for Energy Economics and Financial Analysis) that, for the first time, quantifies the impact our movement is having on the tar sands industry in terms of carbon kept in the ground and in terms of material financial risk public accountability campaigns are driving. See the new report here: http://bit.ly/material-risks 

The results are pretty impressive. The bottom line is that this diverse, committed, and talented movement is keeping carbon in the ground, and generating an undeniable financial risk for an industry that is insistent on reckless expansion of high carbon, high cost, and high risk tar sands.

Among other findings, here are a couple of the highlights:

Tar sands producers lost $30.9 billion from 2010 through 2013 due to transportation bottlenecks and the flood of crude coming from shale-oil fields. Of that, $17.1 billion, or 55 percent, can be attributed to the impact of public-accountability campaigns.

The combination of risks facing the industry has the potential for canceling most or even all of the planned expansion of the industry in Canada.

This no new pipeline scenario would mean up to 6.9 billion barrels of tar sands oil could be left underground by 2030. In other words, if no new pipelines are built, our forecast predicts that an additional 4.1 billion tonnes of CO2 will be kept in the ground.

Spread over the 16 years of this forecast, these emissions are the equivalent of the emissions from 67 average U.S. coal plants or nearly 54 million average passenger vehicles.

Rather than seeing more than a doubling of output from 2 million barrels of oil per day to 4.8 million barrels per days — as the industry predicts — the report projects flat production levels.

The report in full can be found here, a blog here, and the press release here, but most of all, we want to get the message out to the movement that the hard work is paying off, and to keep it up!


We’ve created a whole toolkit for you all to use to get the word out. See talking points, sample tweets, Facebook graphics to share, the press release, and other helpful resources on the report at this toolkit: http://bit.ly/material-risks-partnerkit 

Our first tweet to be RT’ed is here: https://twitter.com/PriceofOil/status/527475254063423488 

Other sample tweets can be found here: http://bit.ly/material-risks-tweets 

A couple Facebook share graphics will be rolled out throughout the day. The first one is here: http://on.fb.me/1tMlwJH 

Please share as you are able to, and be sure to check out the full package of materials with everything you might want to make some noise about this in your own networks at http://bit.ly/material-risks-partnerkit

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