Resolute Forest Products Inc. (RFP), losing business to digital publishing, is facing a threat from Greenpeace as it urges customers to shun the world’s largest newsprint maker for what it claims are environmentally unsound forestry practices.
Greenpeace Canada is trying to persuade Resolute customers, including Canadian Tire Corp., to stop doing business with the Montreal-based company because of its logging in some areas inhabited by endangered woodland caribou. Greenpeace has already successfully targeted Best Buy Co. (BBY), which said last month it would “meaningfully” shift its paper purchases away from Resolute after a social-media campaign said the electronics retailer used Resolute paper “to produce junk mail and flyers which are quickly thrown away.”
Photo: ‘Caribou’ by Andrew E. Russell under the license CC by 2.0